Finvu Account Aggregator (AA) : Services, How it Works, Benefits and Partners

Finvu (operated by Cookiejar Technologies Pvt. Ltd.) was founded in 2017 in Pune, Maharashtra. The company focuses on secure financial data sharing. In March 2020, it received its Account Aggregator license from the RBI, becoming one of the first licensed AAs in the country. In 2022, Finvu raised seed funding from notable investors including Varanium NexGen Fund, IIFL, and DMI Sparkle Fund.

Finvu Account Aggregator

Overview

Aspect	Finvu Account Aggregator Overview
Parent Organization	Operated by Cookiejar Technologies Pvt Ltd based in Pune
Incorporation & License	Started in 2017, Finvu received its NBFC-AA license on 6th March 2020 from RBI
Core Services	Account Aggregator Services, Technology Service Provider, and much more
Target Users	Banks, NBFCs, wealth managers, fintechs, insurers, and individual consumers seeking clarity on their finances.
Differentiator	Early mover in India’s open finance ecosystem with a strong focus on compliance and user control over financial data.
Use Cases	Loan processing, credit underwriting, wealth management, and digital finance journeys enabled through secure integrations.
Market Position	Positioned as one of the first licensed AAs in India, trusted for its compliance-first approach and broad integrations in the financial ecosystem.

What is Account Aggregator?

An Account Aggregator is a framework introduced by the Reserve Bank of India (RBI). It allows users to share their financial data digitally and securely, with consent. Instead of uploading documents or statements, users can grant access through a simple and secure process. If you want to learn more Account Aggregator we have made a comprehensive guide.

Services Offered by Finvu

For Consumers

Linking of multiple financial accounts such as bank deposits, mutual funds, insurance, and pension funds on a single platform
Secure consent-based data sharing with full control to grant or revoke access anytime
Unique Finvu ID (AA handle) that simplifies authentication and consent flows across institutions

For Financial Information Providers (FIPs)

Real-time and periodic data sharing APIs for banks, NBFCs, and fintechs to access verified customer information

For Financial Information Users (FIUs)

Developer-friendly integration with transparent, volume-based pricing for financial institutions

Finvu’s services combine the standard AA framework with added advantages like a personalized handle, wide account coverage, and developer-ready APIs. This makes it valuable for both consumers and fintechs.

How the Finvu Account Aggregator (AA) Data-Sharing Process Works

Finvu AA operates using a secure, consent-based data-sharing framework that allows users to share financial information safely with lenders, banks, and other financial institutions.

1. User Applies for a Loan or Financial Product

The process begins when a user applies for a loan, credit card, or any financial product on an app or website.
The financial institution requires verified data such as bank statements or transaction history to assess eligibility.

2. The App Requests Financial Data Through Finvu AA

The lender or platform sends a secure, structured request via Finvu Account Aggregator to access only the financial information needed for credit assessment.

3. Finvu Presents a Consent Screen to the User

Before any data is shared, the user is shown a clear consent screen that explains:

What data will be shared
Why the data is being requested
How long the access will remain valid

This ensures full transparency and user control, complying with RBI’s AA framework.

4. User Selects Accounts and Approves the Permission

The user chooses which bank accounts to link, verifies identity through OTP, and approves the consent request.
No passwords or sensitive login details are ever shared.

5. Finvu AA Fetches Data Securely from FIP

After consent is approved, Finvu retrieves the required financial data from the Financial Information Provider (FIP) typically banks or financial institutions and securely delivers it to the requesting Financial Information User (FIU), such as a lender or credit app.

All data transfers are encrypted and fully consent-driven.

6. User Can Revoke Consent at Any Time

Users retain complete control and can revoke data-sharing permission instantly through the Finvu AA dashboard, stopping all future data transfers to the FIU.

Use Cases of Finvu Account Aggregator (AA) for Fintechs

1. Applicant Insights & Faster Loan Onboarding

Finvu AA allows fintech lenders to instantly access verified income details, bank statements, and cashflow data. This helps in:

Quick and accurate credit assessments
Faster loan approvals
Eliminating manual document uploads
Improving customer experience

By automating data collection through secure consent, fintechs can reduce onboarding time significantly.

2. Holistic Personal Finance Management Tools

Finvu enables apps to aggregate financial data across banks, credit cards, and investments, giving users a unified money dashboard. Fintechs can provide:

Smart spending insights
Budgeting and savings recommendations
Credit utilization tracking
Personalized financial health reports

This creates a more engaging and value-driven personal finance experience.

3. Wealth & Portfolio Aggregation

Finvu AA helps wealth-tech platforms pull investment, holding, and transaction data from multiple accounts in real time. This supports:

Complete portfolio visibility
Better asset allocation insights
Automated investment tracking
Hyper-personalized advisory

Fintechs can deliver seamless wealth management with accurate, consolidated financial data.

Why Fintechs Choose Finvu AA

Finvu empowers fintech companies to build secure, efficient, and data-driven digital financial solutions across lending, personal finance, and wealth management. Using Finvu’s consent-based data sharing, fintechs can offer faster services, deeper insights, and a more personalized user experience.

Where Can You Use Finvu AA in Daily Life?

Finvu Account Aggregator (AA) powers the background processes of many popular financial apps including NiyoX, Paytm Money, Paisabazaar, and several lending and wealth platforms. While users may not see it directly, Finvu appears during specific consent journeys where secure financial data sharing is required.

1. Applying for Personal Loans or Credit Cards

Whenever instant bank statement verification is needed, Finvu AA enables quick, secure data sharing.
This helps in:

Faster loan approvals
Paperless onboarding
Eliminating manual uploads of PDFs or passbooks

2. Using Personal Finance or Money-Tracking Apps

Apps that combine bank accounts, deposits, credit cards, and investments into one dashboard rely on Finvu AA to fetch verified data for:

Budget tracking
Spending analysis
Savings recommendations
Cashflow insights

3. Setting Up Investment or Wealth Platforms

Wealth-tech apps use Finvu to pull verified investment and portfolio data from multiple sources. This enables:

Accurate portfolio tracking
Better financial planning
Personalized advisory based on real data

4. Approving Consent Requests in Financial Apps

Whenever a financial app needs access to your data, Finvu displays a consent screen showing:

What data will be shared
Which accounts are linked
Purpose of data access
Duration of consent

You remain in full control of what you share.

How the Finvu AA Journey Works

You apply for a financial product or use a money app
The app triggers a Finvu AA consent request
You select the accounts and approve the request using OTP
Finvu fetches data securely within seconds
The app receives verified information instantly

What earlier required days of paperwork and document uploads now takes just a few minutes.

Benefits of Using Finvu AA for Users and Fintechs

1. Benefits of Using Finvu AA for Users

Finvu offers wider data coverage compared to many other AAs. Along with bank accounts, it also supports access to mutual funds, insurance, pensions, and deposits, giving users a more complete financial picture.

Another key benefit is the unique Finvu handle, which works like a UPI ID. This makes the consent process simpler and faster, as users can share data without repeatedly entering account details, adding both convenience and consistency.

2. Benefits of Using Finvu AA for Fintechs

For institutions, Finvu allows periodic access to financial data with a single consent and provides strong developer support with clear API documentation. This helps banks and fintechs build scalable products quickly while keeping the process transparent and user controlled.

Finvu vs Other Account Aggregators (CAMSFinServ, OneMoney, NADL)

Factor	Finvu	CAMSFinServ	NADL (NeSL)	OneMoney
Network Coverage	Backed by VCs, headquartered in Pune they have 61 FIPs live with them	Part of MF registrar CAMS, they are Headquartered in Chennai and 61 FIPs live with them	Government-backed via NeSL, they are Headquartered in Mumbai and 60 FIPs are live with them	Headquartered in Hyderabad they the highest FIPs live 88
Data Handling	offers unique AA IDs to customers to simplify customer journey end-to-end	Primarily compliance-focused, handling financial data with high security and oversight.	Acts as statutory repository of verified financial data with government oversight.	Provides encrypted real-time data with APIs and SDKs for decision insights.
Role & Flexibility	Acts as an AA catering to fintechs and institutions, also have a in-house TSP	Natural fit for traditional institutions like banks, insurers, and asset managers.	Utility role, high trust but less flexibility for custom solutions.	Helps NBFCs for credit risk assessment, with multiple data points
Differentiators	Early VC support & really large number FIPs onboarded 61	Trusted financial record-keeper, compliance-first with decades of credibility.	Government credibility, high adoption among many institutions players.	First AA in India and with the highest number FIPs onboarded 88

Future Roadmap of Finvu AA

1. Scaling Partnerships

The company is actively onboarding new banks, NBFCs, and fintechs to deepen its role in lending, wealth management, and insurance workflows. The goal is to expand adoption of AA-powered solutions across multiple financial segments.

2. Building Ecosystem Initiatives

Through efforts like the WestBridge X Finvu Account Aggregator Co-Lab, Finvu is positioning itself as a platform for innovation, encouraging startups and institutions to create new use cases on top of its infrastructure.

3. Expanding Data Applications

While AA remains the core, Finvu is moving into adjacent areas such as analytics, cash flow insights, and portfolio monitoring, helping partners derive more value from the data they access.

4. Strengthening Technical Capacity

Recent funding is being used to grow engineering and product teams, with a focus on building scalable APIs, smoother developer onboarding, and support for high-volume institutional use.

FAQs on Finvu AA

1. What is Finvu AA and who operates it?

Ans: Finvu AA is an RBI-licensed Account Aggregator that helps people share their financial data safely with consent. It is operated by Cookiejar Technologies Pvt. Ltd., founded in 2017 in Pune.

2. When did Finvu AA get its Account Aggregator license?

Ans: Finvu received its Account Aggregator license in March 2020, making it one of the earliest licensed AAs in India.

3. What services does Finvu AA provide?

Ans: Finvu allows users to link bank accounts, deposits, insurance, pensions, and mutual funds, and share this data securely with financial institutions (FIUs). It also offers APIs for banks and fintechs to integrate AA flows into their apps.

4. How can a person use Finvu AA in daily life?

Ans: Most people use Finvu AA when applying for loans or credit cards, or while using apps like NiyoX, Paytm Money, or Paisabazaar. It shows up as a consent screen where the user approves data sharing.

5. How is Finvu AA different from other Account Aggregators?

Ans: Finvu stands out with its wide data coverage, unique AA handle for each user, and support for periodic data sharing through a single consent, making it convenient for both users and institutions.

6. Does Finvu AA store my financial data?

Ans: No. Finvu does not store any financial data. It only facilitates the secure transfer of data from the source institution to the requesting institution chosen by the user.

Conclusion

Finvu has positioned itself as a versatile Account Aggregator by combining broad financial data coverage with simple consent flows and strong integration support for institutions. Its focus on enabling recurring data access, offering users a unique AA handle, and building tools that developers can adopt easily makes it stand out in the growing AA ecosystem.

Looking ahead, Finvu’s role will extend beyond just secure data transfer. By working closely with banks, NBFCs, and fintech platforms, it has the potential to power faster credit delivery, richer personal finance tools, and smarter wealth solutions. As India’s financial ecosystem moves deeper into data-driven services, Finvu is well placed to support innovation while keeping user control and privacy at the center.