Celebrated in the United States on the Friday following Thanksgiving, Black Friday is one of the most popular shopping occasions of the year. It has grown to become a global shopping sale with huge in-store and online discounts.
It is important because it enables consumers to buy goods at huge discounts, frequently the lowest of the year, including electronics, clothing, appliances, gadgets, and more. Before the holidays, it is a huge sales opportunity for brands, allowing them to increase revenue, clear out inventory, and draw in new clients.
Origin of Black Friday
The term “Black Friday” originated in the 1960s in Philadelphia. Police officers used it to describe the heavy traffic and crowded streets caused by holiday shoppers the day after Thanksgiving.
Later, retailers adopted the term with a positive spin. Traditionally, stores operated at a financial “loss” or in the red for most of the year, but Black Friday sales pushed them into the black, meaning profit. This marked the beginning of Black Friday as a massive retail event.
With the rise of the internet and e-commerce, Black Friday turned into a worldwide shopping phenomenon, expanding to countries far beyond the U.S.
Why Global Brands Offer Huge Discounts
Global brands offer large Black Friday discounts for several strategic reasons:
1. Clear Old Inventory
This is the perfect time for brands to move older stock before new year launches.
2. Attract New Customers
Big discounts encourage first-time buyers, helping brands grow their customer base.
3. Boost Year-End Sales
Black Friday falls close to Christmas and New Year, making it ideal for maximizing annual revenue.
4. Compete in the Market
When one brand offers huge deals, competitors must match or beat them to stay relevant.
5. Encourage Bulk Purchases
Lower prices motivate customers to buy more items, increasing overall sales volume.
6. Promote Online Shopping
E-commerce platforms especially use Black Friday to push traffic, app downloads, and repeat purchases.
When Is Black Friday 2025? (Exact Date & Duration)
Black Friday in 2025 falls on November 28th. It is celebrated every year on the Friday after Thanksgiving Day in the United States. While it originally lasted just one day, it has now expanded into a multi-day global shopping festival lasting nearly a week.
Most brands start offers early and continue discounts through the weekend until Cyber Monday, making it one of the biggest shopping periods of the year.
Timeline of the Black Friday Sale (2025)
Here’s the typical timeline shoppers and brands follow:
1. Early November — Early Teasers Begin
Brands release sneak peeks of deals, newsletters, and signup bonuses.
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November 20–27 — Pre-Black Friday Deals Start
Early discounts go live on electronics, gadgets, fashion, home appliances, and more.
-
November 28 (Friday) — Black Friday 2025
The main shopping day with the biggest discounts of the season.
-
November 29–30 — Black Friday Weekend Sale
Offers continue through Saturday and Sunday with additional deals.
-
December 1 (Monday) — Cyber Monday 2025
Massive online-only deals, especially on tech, software, electronics, and gadgets.
Pre-Black Friday Deals (What to Expect)
Most major retailers start their offers early so shoppers don’t have to wait for the main day. Expect:
- Early-bird discounts on electronics (TVs, laptops, smartwatches)
- Clothing, beauty, and accessories at 20–50% off
- Bundle deals on gaming consoles
- Early home appliance offers
- Previews and countdown timers on e-commerce websites
These early deals help shoppers avoid rush-hour traffic and sold-out items.
Black Friday Weekend (The Big Shopping Rush)
The sale does not end on Friday. Retailers continue their deals through the weekend with:
- Flash sales
- Limited-time hourly deals
- Clearance discounts
- Combo offers
- Extra app-only coupons
Foot traffic and online shopping both remain extremely high during this period.
Cyber Monday Continuation (Online Mega Sale)
Cyber Monday 2025 falls on December 1st and is fully focused on online deals, especially:
- Laptops, monitors, tablets
- Software subscriptions
- Digital gadgets
- Smart home devices
- Online courses and tech accessories
Many brands also extend Cyber Monday into a Cyber Week, lasting until December 5.
Top Categories Offering the Biggest Discounts
1. Electronics
Electronics always lead Black Friday sales. Expect massive discounts on:
- Smartphones & tablets
- Laptops & desktops
- Smart TVs
- Headphones & earbuds
- Gaming consoles (PS5, Xbox, Nintendo Switch)
- Smartwatches & fitness bands
- Speakers & soundbars
Brands like Apple, Samsung, Sony, LG, HP, and Dell usually offer their lowest prices of the year.
2. Fashion
Fashion sees 40–80% off during Black Friday with deals on:
- Clothing for men, women & kids
- Footwear
- Winter wear
- Activewear & sportswear
- Designer fashion
- Accessories (bags, watches, jewellery)
Both global brands and local labels participate, making fashion a top category for savings.
3. Home Appliances
Huge discounts appear on small and large appliances, such as:
- Refrigerators
- Washing machines
- Microwaves
- Air fryers & OTGs
- Vacuum cleaners
- Coffee machines
- Air purifiers
Bundle deals and extended warranties also go on sale.
4. Beauty & Skincare
Beauty lovers enjoy major deals across:
- Makeup
- Skincare
- Fragrances
- Hair care & tools
- Gift sets
- Premium beauty brands
Black Friday is known for value sets and buy 1 get 1 deals in this category.
5. Toys & Games
Perfect for holiday gifting season, discounts include:
- Educational toys
- Board games
- Action figures
- Lego sets
- Kids’ tech gadgets
- Outdoor play items
Parents often shop early for Christmas during Black Friday.
6. Furniture
Online and in-store furniture retailers offer great deals on:
- Sofas & recliners
- Beds & mattresses
- Dining sets
- Study tables
- Office chairs
- Home décor items
Shipping and installation discounts are common too.
7. Travel & Hotels
Black Friday isn’t just about shopping — travel brands also participate with:
- Cheap flight tickets
- Hotel discounts
- Holiday packages
- Cruise deals
- Car rentals
- Travel accessories
It’s one of the best times to book trips for Christmas, New Year, and early 2026.
Black Friday 2025 – Live Deals in India
| Website / Brand | Category | Discount / Offer | Sale Dates | Highlights | Official Link |
|---|---|---|---|---|---|
| PUMA India | Footwear & Sportswear | Extra 30% OFF on footwear, apparel & accessories | Early access 27 Nov → Main Sale 28 Nov 2025 | Popular sneakers + athleisure wear at steep cuts | Puma – Black Friday Sale |
| H&M India | Fashion & Lifestyle | Up to 70% OFF + extra cashback offers | 28 Nov – 30 Nov 2025 | Apparel for men/women/kids + H&M Home included | H&M Sale – Black friday sale |
| Adidas India | Sportswear / Fashion | Up to 70% OFF on shoes & clothing + bundle offers | 28 Nov – 1 Dec 2025 | Best for sneakers & training gear | Adidas India – Black Friday sale |
| Libas | Ethnic Fashion | Up to 60% OFF + extra 15% coupon discount | Live Now – 1 Dec 2025 | Ethnic wear for women + curated styles | Libas – Black Friday sale |
| PlayStation India | Gaming & Electronics | Up to ₹10,000 OFF on PS5, games & accessories | 21 Nov – 4 Dec 2025 | Big deal for gamers – official Sony India promo | Play station – black friday sale |
| Croma | Electronics & Home Appliances | Up to 80% OFF + bank offers + exchange bonus | Live Now – 30 Nov 2025 | TVs, laptops, phones & gadgets | Croma – Black Friday Sale |
| Amazon India | All Categories | Up to 55% OFF sitewide (Tech, Home, Fashion) | 20 Nov – 1 Dec 2025 | Global Black Friday week event | Amazon India – Black Friday sale |
Best Sites for Each Category
| Category | Best Site(s) | Reason |
|---|---|---|
| Electronics & Gadgets | Croma / Amazon | Deeper discounts + official warranties + bank offers |
| Fashion (Casual / Everyday) | H&M / Libas | Consistent 70% + coupon combos |
| Sports / Outdoor Gear | PUMA / Adidas | Flat 30–70% on popular lines |
| Beauty / Personal Care | Mamaearth | “Buy 3 at ₹899” type offers + bonus codes |
| Gaming / Consoles | PlayStation India | ₹10,000 off official hardware |
| Premium Apparel & Brands | Tata Cliq / Marks & Spencer | Mid-luxury labels with stackable coupons |
Best Deals Under Every Budget
Under ₹500
- Smart gadgets
- Cosmetics
- Accessories
- Useful home items
Under ₹999
- Clothing
- Bluetooth earbuds
- Watches
- Small appliances
Under ₹5,000
- Smartwatches
- Trimmers & grooming kits
- Branded shoes
- Home decor
Under ₹20,000
- Smartphones
- Tablets
- Premium fashion
- Smart home devices
Smart Tips to Shop During Black Friday 2025
1. Make a wishlist beforehand
Most platforms increase prices before the sale wishlist helps track real drops.
2. Compare prices across websites
Use price comparison tools to get the best value.
3. Check bank offers
Credit/debit card discounts can save you an extra 5–15%.
4. Avoid scams
Buy only from:
- Verified sellers
- Trusted websites
- Official brand stores
5. Check return policy
Electronics & beauty products often have stricter return rules.
Black Friday vs Cyber Monday: What Should You Buy When?
| Black Friday | Cyber Monday |
|---|---|
| Best for electronics, fashion, & appliances | Best for gadgets, software & online deals |
| Heavy offline + online offers | Mostly online discounts |
| Limited-time lightning deals | Better tech-focused deals |
Common Mistakes to Avoid
- Impulse buying without comparing prices
- Ignoring product reviews
- Missing early-access deals
- Buying from unknown sellers
- Forgetting warranty/guarantee terms
Best Black Friday Apps & Websites for Deal Alerts
| Category | Name | Purpose |
|---|---|---|
| Price Tracking Apps | Keepa | Amazon price history & alerts |
| CamelCamelCamel | Price charts & drop notifications | |
| PriceTracker App | Tracks prices on Amazon & Flipkart | |
| Honey App | Auto-applies coupons + price alerts | |
| Slickdeals | Community-shared deals & notifications | |
| Coupon Websites | GrabOn | Coupons for Amazon, Myntra, Ajio & more |
| CouponDunia | Extra bank & platform-specific offers | |
| CashKaro | Extra cashback over sale discounts | |
| RetailMeNot | International coupons for top brands | |
| DesiDime | Community deal discussion + coupon codes | |
| Browser Extensions | Honey | Auto coupons + reward points |
| Rakuten | Cashback on global brands | |
| Keepa Extension | Price history on Amazon pages | |
| BuyHatke | Tracks prices across Indian websites | |
| PriceBlink | Compares prices across stores instantly |
Black Friday Return & Refund Policies
| Aspect | Details |
|---|---|
| Check Before Buying | Return eligibility (returnable / non-returnable) |
| Return window (7/10/30 days depending on category) | |
| Warranty details (especially electronics) | |
| Seller ratings (avoid below 4★) | |
| Restocking fees (applicable for some gadgets) | |
| Seal intact requirement for electronics | |
| Strictest Policies Categories | Beauty & personal care (non-returnable) |
| Innerwear & lingerie (non-returnable) | |
| Supplements & groceries (non-returnable) | |
| Mobiles, laptops, appliances (replacement-only) | |
| Electronics accessories (replacement-only) | |
| Easy Return Categories | Clothing |
| Footwear | |
| Home décor | |
| Fashion accessories |
Black Friday Early Access Deals
| Category | Details |
|---|---|
| Prime / Plus Member Benefits | 24-hour early access to deals |
| Exclusive lightning deals | |
| Extra cashback on selected items | |
| Faster delivery on high-demand products | |
| Bank Credit Card Offers | 5–15% instant discount |
| No-cost EMI options | |
| Extra cashback on electronics & appliances | |
| Popular banks: HDFC, ICICI, SBI, Axis, Kotak | |
| Wallet Cashback Deals | Paytm: Cashback + reward points |
| PhonePe: Coins + scratch cards | |
| Mobikwik: SuperCash & extra discounts |
Frequently Asked Questions (FAQ) about Black Friday Sale 2025
1. When is Black Friday 2025?
Ans: Black Friday 2025 falls on 28 November 2025, with pre-sale deals beginning 2–3 days earlier and Cyber Monday following on 1 December 2025.
2. Which items get the biggest discounts on Black Friday?
Ans: Electronics, fashion, beauty, appliances, home décor, and gadgets see the hugest price cuts during the Black Friday Sale.
3. Is Black Friday better than Cyber Monday?
Ans:
- Black Friday: Best for electronics, appliances, and fashion.
- Cyber Monday: Best for tech, gadgets, software & online-only deals
Both are great, but it depends on what you’re buying.
4. How can I get early access to Black Friday deals?
Ans: You can get early access by:
- Becoming an Amazon Prime or Flipkart Plus member
- Using bank credit cards offering pre-sale deals
- Checking exclusive wallet cashback offers (Paytm, PhonePe, Mobikwik)
5. Are Black Friday products returnable?
Ans: Return policies vary.
- Non-returnable: Beauty, lingerie, groceries, supplements
- Replacement-only: Mobiles, laptops, appliances
- Easy returns: Clothing, footwear, home décor
Always check the return window and seller ratings before buying.
6. How do I track the best Black Friday deals?
Ans: Use price-tracking apps and extensions such as:
- Keepa
- CamelCamelCamel
- Honey
- BuyHatke
- CashKaro
These help you compare prices, apply coupons, and get alerts.
7. Can I use coupons during the Black Friday sale?
Ans: Yes! Coupon sites like GrabOn, CouponDunia, CashKaro, and RetailMeNot offer extra discounts on top of the sale price.
8. Are Black Friday deals available in India?
Ans: Yes. Major platforms such as Amazon, Flipkart, Myntra, Ajio, Croma, and Reliance Digital offer Black Friday deals tailored for Indian shoppers.
9. Should I wait for Black Friday or buy earlier?
Ans: If you’re buying electronics or big items, Black Friday usually gives the lowest prices of the year.
However, if you find a rare product already discounted, grab it before it runs out.
10. Is it safe to shop online during Black Friday?
Ans: Absolutely — as long as you:
- Buy from verified sellers
- Check return policies
- Avoid unknown websites
- Stick to trusted platforms
Conclusion
One of the largest annual discounts on electronics, clothing, home appliances, cosmetics, and other items will be available during the 2025 Black Friday Sale. Customers who plan ahead can save a ton of money with early access discounts, special coupons, and time-limited lightning offers.
By using the right price-tracking apps, coupon sites, and browser extensions and by understanding return policies and bank offers you can make smarter, safer, and more rewarding purchases.
Black Friday 2025 is the ideal time to shop wisely and save a lot of money, whether you’re buying gifts, upgrading devices, or taking advantage of year-end sales.
Create your wish list in advance, evaluate costs, and seize deals before they expire!
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